The damaging effect of predatory journals on academic publishing in the Open Access model

By Ewelina Paclawska Abstract: This paper aims to examine how the emergence of predatory journals affects contemporary academic publishing. The analysis of how these journals operate is based on the case study of a researcher from the Women’s Journal of Dermatology. This article discusses the advantages and disadvantages of the Open Access (OA) model, and … Continue reading The damaging effect of predatory journals on academic publishing in the Open Access model

Evolution and revival of traditional children’s brands in Publishing

By Sophie Pullen  Abstract The purpose of this journal is to explore the evolution and revival of three of the most popular children’s brands that started out as books. It will be discussing how Peter Rabbit, Winnie the Pooh and Paddington Bear developed from simple children’s books into worldwide franchises, and how the brands went … Continue reading Evolution and revival of traditional children’s brands in Publishing

What publishers are doing to increase reading engagement amongst children

By Kamilla Steinsvag Abstract Our children are our future, and for publishers it is important to create a future of readers. Not only to create a new generation of consumers, but as a part of their social responsibility to help fight against illiteracy. Literacy levels in England are said to be low, which is concerning … Continue reading What publishers are doing to increase reading engagement amongst children

To what extent has the digital age affected copyright?

By Sidney Fitchett Abstract: Copyright has always been the pivot of intellectual property protection in the publishing industry, and now it is a growing issue. Not just for publishers and authors, but for creators of content in general. This article discusses the effects the digital era of publishing has had on copyright, focusing on the … Continue reading To what extent has the digital age affected copyright?

Diversity in comic books: is enough being done?

By Eden Graham Abstract: This article discusses whether comic book publishers are doing enough to promote their current diverse comic book characters, as well as creating new diverse characters. It will discuss the biggest comic book publishers, Marvel and DC, and explore their efforts to diversify their comic books. It will also discuss independent comic … Continue reading Diversity in comic books: is enough being done?

Social media marketing and its effect on publishing and sales

By Aniqa Khan Abstract: This article will explore the benefits and disadvantages that come with social media marketing. Has social media increased sales or is it a waste of resources that would be better spent elsewhere? Social media has become a consequential part of publishing sales, whether publishers have a love or hate relationship with … Continue reading Social media marketing and its effect on publishing and sales

The wealth of information versus the poverty of attention

Is the future of the novel in jeopardy due to a decline in the average person's attention span? By Amelia Young ABSTRACT This article discusses the problems faced by the publishing industry in the sight of the Microsoft consumer study in 2000, which showed the average attention span having dropped from 12 seconds to 8. … Continue reading The wealth of information versus the poverty of attention